Evolution of Victoria Beckham fashion brand

When I look back how V. Beckham fashion brand had evolved through the years, I would say she really has found her unique , exceptional style, in other words a competitive advantage of her brand. It's possible to check the evolution of her fashion label in Vogue magazine online. In the beginning her fashion collections were less creative or unique, really classic looks, meant for every day wear. But through the time she has discovered herself. Now she knows how to differentiate herself and it's a part of successful branding strategy.

As the Guardian emphasized '' 2024-2025 is a big year for the brand. Having lost money for several years, it has moved into profit since the launch of beauty ranges in 2019''.

When asked about the latest spring 2025 collection her husband, David Beckham replied: ''Gorgeous. No words, other than gorgeous. She gets bigger and better every year, but in the most elegant way''.

Victoria Beckham said backstage: ''Everything we do is really rooted in a reality. Every single garment, however much we style it and elevate it on the catwalk, every single item goes into production. It's never just about creating a silhouette. These clothes are very wearable.''

My most beloved design piece in her latest collection is long, emerald-green

dress, worn by the model Gigi Hadid.